Advertising to Mobile phones using Bluetooth Marketing methodology is one of the new ways to get ahead of your competitors. Bluetooth Marketing reduces costs and increases the return on investment compared to the usual advertising techniques.

 When using Proximity Marketing via Bluetooth it is possible to target potential customers in a local area like a Club or Conference center and because nearly every person in India has a mobile phone and most of the mobiles are Bluetooth enabled you can send out Calendar events, Address information, Images, Audio or Event Video.

With a range of 100m it is possible to scan for Bluetooth enabled mobile phones within proximity of the "BlueDrizzle" server and then depending on what you are trying to achieve with your campaign, send a small text voucher to bring customers to a particular shop, send audio or video to sell products or service or create brand awareness. The units will also communicate with each other so that they work together creating a larger proximity.